Step 1: Upload your logo
In the admin menu: Setup & help, then Settings, then Branding
In "Logos", drop your logo on "Default", or click it to choose a file. A PNG with a transparent background works best.
If your logo does not show well on both light and dark backgrounds, also add a "Light" version (for dark backgrounds) and a "Dark" version (for light backgrounds).
Click the card's "Save". Uploading alone does not change your site: the logo is used only once you save.
Step 2: Choose your look
In the admin menu: Setup & help, then Settings, then Branding
In "Your look", click a look in the list to see your own site in it. Switch between "Home" and "About", and between "Desktop" and "Phone", to check it.
Under "Main colour", click one of the suggested colours, or "Any colour" to pick your own. The preview changes as you pick.
Click "Use" with the look's name. Pages you have not changed yet are rebuilt in the new look. Pages you have written on keep your words and take the new fonts and colours; the card tells you which is which before you click.
Changed your mind? Click "Undo last change" to put your previous look back. A page you edited after changing the look keeps your edits.
Step 3: Connect your analytics
In the admin menu: Setup & help, then Settings, then Branding
In "Analytics", paste your "Google Analytics 4", "Meta Pixel" or "TikTok Pixel" ID and click that card's "Save".